Avery Dennison’s new high-tech playground streamlines design and production process

“You could very easily see a local football club that might need 50 shirts come here and do something through one of our smaller distributors or you could see (a big performance brand) sitting here “said Michael Barton, vice president and general. responsible for Avery Dennison Apparel Solutions. “So it will be open to big brands and even local designers and what we call halo brands, just little guys trying to build their brand.”

Being able to do it on-site in Miamisburg helps customers better understand the technological potential of branding on apparel and apparel tags and labels. It also gives Avery Dennison the ability to drive customization at scale, officials said.

The ADX Labs process also means reducing the time it takes to finalize the design and create a product, Barton said.

“You take a process that takes 60 to 90 days, where (now) you can do it on the fly up to 2 or 10 days, depending on how many iterations you do just by not having to see and touch the physical product,” Barton said. “By trusting in digital, understanding the techniques and fabrications and how we educate them about it, it really does, for our piece of the puzzle, shorten the process.

“On the screen, you can really see different techniques come to life on the spot and say, ‘No. This one’s out. This one looks good. Let’s run with this one.’

Location of ADX and its Embelex products in Miamisburg demonstrates the company’s “continuing commitment” to the Ohio region, Barton said. “That will kind of be our focal point for the United States on how we think about innovation in our business,” he said.

The ADX lab in Miamisburg is the latest Avery Dennison site to open, joining innovation and experience centers in Norway, Italy and two sites in China.

Avery Dennison employs approximately 36,000 people in more than 50 countries. Reported sales in 2021 were $8.4 billion.

The company plans to continue to grow its workforce in Miamisburg. The workforce numbers 552 employees, with 113 new hires over the past year. There is more than 30 open positions in customer service, sales, marketing, operations, engineering, finance and other roles.