SPORTTOTAL: to assume the role of media company for the production of moving images on behalf of MagentaTV

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SPORTTOTAL AG will assume the role of media company for the production of moving images on behalf of MagentaTV

– SPORTTOTAL wins in the tender procedure against renowned competitors – New production subsidiary FORTY10 signs multi-year contract with Deutsche Telekom
– Innovative production concept involving remote technology and AI
– SPORTTOTAL forecasts annual revenue contribution growth in the millions in the double digits from 2022

Cologne, February 17, 2022. Deutsche Telekom and SPORTTOTAL AG are expanding their collaboration: FORTY10 GmbH, a new 100% subsidiary of SPORTTOTAL AG, has prevailed against well-known competitors with its innovative production concept within the framework of a complex tendering procedure, enabling it to obtain a one-year contract for the production of animated images on behalf of MagentaTV. As a media company, the Cologne-based technology and streaming experts will gradually transition Magenta TV’s live production to remote production, also using AI-based camera work, and automate production processes. From winter 2022, Forty10 will produce the FIFA World Championship from Qatar as a key producer for MagentaTV. SPORTTOTAL AG expects an increasing annual revenue contribution in the double-digit millions from the new production subsidiary from 2022. Going forward, Forty10 will develop content-related services and business models.

“We plan to position MagentaTV in the area of ​​in-house production as technologically powerful as possible for the future,” says Michael Schuld, Head of TV at Deutsche Telekom. “We found in SPORTTOTAL the ideal partner who convinced us with its innovative solutions. Thanks to the company’s expertise in the field of artificial intelligence as well as in automation, our productions will become significantly more efficient at the future as we expect to increasingly opt for non-legacy production methods.”

Automation of distribution processes
SPORTTOTAL prevailed in the tender process, mainly due to its exceptional competence in the field of AI-based broadcast process automation – the result of significant investments in the development of proprietary technologies. during the last years. SPORTTOTAL ranks among the European market leaders in this field. Furthermore, SPORTTOTAL relies on long-standing expertise and its own platform technology for streaming offers. Deutsche Telekom’s contractual partner is the new SPORTTOTAL subsidiary FORTY10 headed by Peter Lauterbach and Oliver Grodowski. As part of the cooperation, FORTY10 is to gradually shift from producing motion pictures for MagentaTV, also using AI-based camera work, to remote production and automating production processes.

“FORTY10 will become Europe’s first cutting-edge production house,” said Peter Lauterbach, CEO of SPORTTOTAL AG. “We are deploying the best network and innovative technologies for broadcast. This will allow us to leverage important synergies in the production of television and moving images for telecoms beyond MagentaTV, in particular also for other customers,” says Lauterbach. FORTY10 will continue to work on strategies to build a state-of-the-art television studio at the Bonn-based headquarters of Telekom Deutschland GmbH.

Expand cooperationDeutsche Telekom and SPORTTOTAL are expanding their successful cooperation with this collaboration. An intensive distribution cooperation between SPORTTOTAL’s subsidiary sporttotal.tv gmbh, one of Germany’s largest multi-sport streaming platforms, and Telekom Deutschland GmbH has been concluded for a fixed term until 2026. In addition, the two companies have been working very successfully on free-to-air live linear TV entertainment offering “#dabeiTV” on MagentaTV since 2020. In the very first year, the broadcast station delighted over 100 million viewers with a mix TV series, reports, documentaries, sports and debates, as well as the best events changing on a monthly basis.

About SPORTTOTAL SA
SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on the way to growth in the rapidly evolving digital sector with video platforms and communities, in the area of ​​national and high-margin international markets, as well as in the live event business. The company, founded in 1979, operates a high-traffic portal through sporttotal, with strong growth for online sports videos and live streaming. The company equips sports clubs with special camera technology that allows live sports events to be broadcast in high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG’s service portfolio also includes the technical equipment of racing circuits and sports facilities, as well as the production and marketing of sporting events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such as Porsche, Audi, Mercedes/AMG, Red Bull and VW, operates the linear station #dabeiTV and organizes high profile live events such as the Porsche Experience.
www.sporttotal.com

Contact
SPORTTOTAL SA
Am Coloneum 2
50829 Cologne
Germany Tel. : +49 (0) 221-7 88 77-0
Investorrelations@sporttotal.com